> 2020

> under the infuencer

> in collaboration with Theresa Kerschner, John Collins, Reena Sheehan and Danielle Ariza

> Created Motion Design course

The creative challenge for this project was to work as a team to create, art direct and launch an artistic branding campaign on Instagram,for a Billboard Top 10 artist: The Weeknd. 

This brief was an opportunity to explore the power of social media and contemporary music through a variety of visual formats, including motion design.